Go-to-Market Strategy
Homera’s go-to-market strategy is focused on validating market demand, securing expert advisors and strategic partnerships, raising capital, and launching in high-demand areas to establish a strong foothold in the senior care market.
Market Research and Validation
Validate the demand for senior care services, particularly adult day care and assisted living, in the target region (New Jersey and NYC Metro)
Phase 1
Develop a Robust Business
Model and Financial Plan Create a scalable and financially sustainable business model with supporting deck.
Phase 2
Secure Advisors and Build a Strong Team
Phase 3
Secure Funding and Strategic Partnerships
Phase 4
Launch and Scale Operations
Phase 5
Phase 1 - Market Research and Validation
Conduct thorough research to confirm market demand and refine service offerings based on the needs of seniors and caregivers. Assess
The regulatory environment and ensure compliance with local, state, and federal regulations.
Phase 2 – Develop a Robust Business Model and Financial Plan
Create a scalable business model with detailed financial projections to ensure sustainability and attract investors.
Outline pricing strategies that cater to both private pay clients and those covered by Medicaid or other insurance programs.
Phase 3 - Secure Advisors and Build a Strong Team
Onboard industry experts and establish a capable core team to guide strategic decisions and operational execution.
Phase 4 – Secure Funding and Strategic Partnerships
Raise capital and form partnerships with key stakeholders to enhance service offerings and financial stability.
Explore government grants or loans specifically targeted at senior care or healthcare services to supplement initial funding.
Phase 5 – Launch and Scale Operations
Leverage partnerships and local community connections to build trust and credibility.
Begin operations in high-demand areas with targeted marketing, monitor performance, and scale based on successful initial outcomes.
Invest in Homera
Investing in Homera taps into the booming senior care market with a scalable model positioned for growth in underserved areas, offering both strong financial returns and a meaningful social impact. Backing Homera means supporting a venture poised to meet the rising demand for quality senior care.
