Executive Summary
Mission-Driven
Homera is redefining senior care with a resident-first, family-focused approach — providing compassionate, community-driven support through assisted living facilities, senior daycares, and other integrated services that enhance quality of life for seniors and peace of mind for their loved ones.
Market Opportunity
The senior residential assisted living market is an $83B industry, projected to grow at a CAGR of 5%, driven by the rising demand for high-quality elder care. Homera is positioned to capitalize on this growth by delivering a compassionate, community-driven, and affordable senior care solution.
Strategic Investment
At Homera, we’re raising $750K to launch our first residential assisted living facility in New Jersey, offering investors strong returns and equity in the booming senior care market — while making meaningful social impact.
About Us
Led by Co-Founders Kyle Bailey and Chris Clark, Homera brings together deep expertise in healthcare operations, hospitality management, and technology-driven innovation to redefine senior care. With a track record of strategic leadership, organizational development, and scalable impact, we are committed to delivering exceptional, resident-first care while driving sustainable growth. Backed by a network of advisors and investors across healthcare, real estate, finance, and government affairs, we leverage data-driven strategies and operational excellence to refine services, enhance quality of life, and scale effectively in the competitive senior care market.
Our Values
At Homera, our five values shape everything we do, ensuring we provide exceptional, forward-thinking senior care that prioritizes residents, families, our teams, and partners alike.
Inclusivity – We foster a welcoming environment where seniors, caregivers, and staff of all backgrounds feel valued, respected, and empowered.
Innovation – We leverage cutting-edge technology and modern care practices to enhance resident well-being while equipping our teams with the tools to deliver exceptional service.
Compassion – Our resident-first, family-focused culture extends to our caregivers, ensuring that both those who give and receive care are treated with kindness and dignity.
Sustainability – We embrace eco-friendly operations and responsible resource management, benefiting not only our residents but also the communities we serve.
Quality – From top-tier senior care to investing in our staff and partnerships, we uphold the highest standards to ensure everyone connected to Homera thrives.
By embedding these values into our care model, workforce, and partnerships, Homera is redefining senior living with purpose, care, and a vision for the future.
Services Snapshot
Medical
Skilled Nursing Care
On-site nurses provide health monitoring, medication management, and routine medical care.
Physical and Occupational Therapy
Rehabilitation services to help seniors maintain or improve their physical mobility.
Chronic Disease Management
Support for seniors with chronic conditions such as diabetes, hypertension, or heart disease.
Social and Recreational
Engagement Activities
Daily arts and crafts, music therapy, games, and group exercise programs to promote mental stimulation and social interaction.
Community Field Trips
Organized trips to local parks, museums, restaurants, and community events to keep our seniors active and engaged with the community.
Support Groups
Professionally facilitated sessions for our seniors and their caregivers to receive emotional and psychological support.
Personal Care
Meal Preparation
Nutritious meals and snacks from our in-house culinary team tailored to the dietary needs of our seniors, including custom diets for personal/religious reasons or conditions like diabetes or heart disease.
Transportation Services
Safe and reliable transportation to and from the facility, as well as to medical appointments if needed.
Cognitive & Digital Engagement
Brain-stimulating activities, memory exercises, and technology assistance to keep residents mentally sharp, socially connected, and engaged with their loved ones.
Market Opportunity
1
Booming Market
With a rapidly growing aging population, the senior care industry is at a pivotal moment. The rising demand for residential assisted living and senior day care presents a powerful opportunity for forward-thinking innovators to redefine care, elevate quality, and meet the evolving needs of seniors and their families.
2
Market Size and Growth
The senior care industry is experiencing unprecedented growth, driven by a rapidly aging population. Valued at ~$83B, the market is projected to reach over $115B by 2028, reflecting a surge in demand for assisted living, adult day care, and integrated senior services.
By 2030, all baby boomers in the U.S. will be 65 or older, making up nearly 21% of the population, and accelerating the need for high-quality, compassionate care options. As families seek innovative solutions, the opportunity to redefine senior living and meet evolving demands has never been greater.
3
Key Drivers
The aging population, rising healthcare costs, increased awareness, and demand for transitional care are fueling growth in both adult day care and assisted living sectors.
Market Opportunity
As the demand for quality senior care rises, there is a tremendous opportunity to transform aging with dignity, compassion, and innovation — creating a future where every senior and their family feels supported, valued, and empowered.
Competition
The senior care industry is grappling with a growing shortage of qualified geriatric care workers, making it increasingly difficult to meet the rising demand for high-quality services. Additionally, complex regulatory requirements and the high cost of private senior care create significant barriers to accessibility, leaving many families struggling to find affordable, reliable, and compassionate care solutions.
Regional/National groups such as Atria, Brookdale, and Sunrise.
Public/Private senior care facilities such as Bayonne and Daybreak.
Homera’s Edge
We believe that exceptional senior care starts with the people who provide it. Our resident-first, family-focused model is made possible by investing in our teams and partners, ensuring they have the tools, training, and support to deliver the highest standard of care. By prioritizing competitive wages, ongoing professional development, and meaningful collaboration with healthcare, real estate, and community partners, we create an environment where caregivers feel valued, families feel supported, and seniors thrive. This commitment to excellence, innovation, and compassion is what sets Homera apart in the evolving senior care landscape.
Focus on innovative care, community engagement, and affordability.
Personalized and compassionate care anchored in hospitality.
Range of pricing options including daily rates and industry- sponsored discounts.
